FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP IN PALNADU DISTRICT OF ANDHRA PRADESH
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Authors
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D. LINGA RANI
Institute of Agribusiness Management, S. V. Agricultural College, Tirupati, Acharya N G Ranga Agricultural University , Guntur, Andhra Pradesh
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K.UMA DEVI
Institute of Agribusiness Management, S. V. Agricultural College, Tirupati, Acharya N G Ranga Agricultural University , Guntur, Andhra Pradesh
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K. GURAVA REDDY
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Shaik Nafeez Umar
Institute of Agribusiness Management, S. V. Agricultural College, Tirupati, Acharya N G Ranga Agricultural University , Guntur, Andhra Pradesh
Keywords:
Agripreneurship, Challenges, Entrepreneurial success, Perceived factorsAbstract
The present study was conducted in 2023-24 in Palnadu district of Andhra Pradesh where active participation of self-help groups in various economic and social development programs is prevalent. The data were collected from randomly selected 90 women agripreneurs with the help of well-structured interview schedule to assess the perceived factors that influence entrepreneurial success of the women engaged in varied enterprises.Dairy farming (41.11 %) found to be the most common enterprise followed by vegetable production (23.33%), poultry farming (20%), agro processing (6.67%), nursery management (5.56%) and aquaculture (3.33%). The findings revealed decision-making ability and planned resource allocation as the significant predictors of
entrepreneurial success of women in Palnadu. In addition to these factors, human management, account keeping, planned marketing, expertise and knowledge on enterprise significantly contributed to the growth of enterprise.Socio-cultural constraints were perceived as the major constraints affecting 96.67 percent of women followed closely by marketing constraints (94.44%) and financialconstraints (87.78%). Interventions such as workshops, mentorship and experiential learning opportunities that enhance the skills of planned resource allocation, decision-making ability and risk-taking behaviour among women could be highly beneficial.
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