EXPORT POTENTIAL OF INDIAN TEA INDUSTRY – AN ANALYSIS
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Authors
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SUMATHY M
Department of Economics, Government College Chittur (University of Calicut), Palakkad - 678104, Kerala, India
Keywords:
Compound Annual Growth Rate, Export Potential, Foreign Exchange Earnings, Revealed Comparative Advantage ModelAbstract
The study aims to assess the performance and competitiveness in the global market of
India’s tea industry and tries to understand the export potential to identify opportunities for India
to strengthen its role in the global tea trade. This study relies entirely on secondary data collected
for the period 2018-2023 from various sources, including the WITS data base ITC Trade Map,
CEPII database, and FAOSTAT. The various statistical analyses such as Compound Annual Growth
Rate, Revealed Comparative Advantage Model and Export Potential Value were calculated to
study the performance, competitiveness and export potential of tea exports from India to global
market.The findings of the study revealed downward tendency in the annual growth rate and
comparative disadvantage in exports of tea industry in India. The study, thus also highlights
challenges faced by the tea industry leading to the downward trend in the annual growth rate.
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