EXPLORING THE IMPACT OF DIGITALLY INTEGRATED WALL MURALS ON EMOTIONAL RESPONSE IN INTERIOR DESIGN


125 / 107

Authors

  • KARTHIGA Department of Resource Management, JBAS Collegefor Women, Chennai & Avinasilingam Institute for Home science & Higher Education for Women, Tamil Nadu, Coimbatore - 641 001, India
  • D SUMATHI Department of Resource Management, JBAS Collegefor Women, Chennai & Avinasilingam Institute for Home science & Higher Education for Women, Tamil Nadu, Coimbatore - 641 001, India.

https://doi.org/10.58537/jorangrau.2026.54.1.15

Abstract

.

References

1. Brakus, J. J., Schmitt, B. H., and Zarantonello,

2. L. 2009. Brand experience: What is it?

3. How is it measured? Does it affect

4. loyalty? Journal of Marketing, 73(3), 52

5. 68. https://doi.org/10.1509/jmkg.73.3.52

6. Carù, A. and Cova, B. 2007. Consuming

7. experiences: An introduction. In A. Carù

8. & B. Cova (Eds.), Consuming

9. experiences (pp. 3–16). Routledge.

10. Hudson, S., Roth, M. S., Madden, T. J., &

11. Hudson, R. 2016. The effects of social

12. media on emotions, brand relationship

13. quality, and word of mouth: An empirical

14. study of music festival experiences.

15. Tourism Management, 47, 68–76. https:/

16. /doi.org/10.1016/j.tourman.2014.09.001

17. Pine, B. J. and Gilmore, J. H. 2011. The

18. experience economy (Updated ed.).

19. Harvard Business School Press.

20. Ramaswamy, V. and Ozcan, K. 2018. What is

21. co-creation? An interactional creation

22. framework and its implications for value

23. creation. Journal of Business Research,

24. 84, 196–205. https://doi.org/10.1016/

25. j.jbusres.2017.11.027

26. Tom Dieck, M. C.and Jung, T. 2017. Value of

27. augmented reality at cultural heritage

28. sites: A stakeholder approach. Journal of

29. Destination Marketing & Management,

30. 6(2), 110–117. https://doi.org/10.1016/

31. j.jdmm.2016.03.002.

Downloads

Published

31-03-2026

How to Cite

KARTHIGA. (2026). EXPLORING THE IMPACT OF DIGITALLY INTEGRATED WALL MURALS ON EMOTIONAL RESPONSE IN INTERIOR DESIGN (D SUMATHI, Trans.). The Journal of Research ANGRAU, 54(1), 121-125. https://doi.org/10.58537/jorangrau.2026.54.1.15