Post-adoption experience of hybrid rice in India: farmers’ satisfaction and willingness to grow

Abstract

Through this study we try to understand the post-adoption experiences of hybrid rice technology of the Indian farmers and its influences on their level of satisfaction, as well as their willingness to continue with the use of this technology. We find a number of factors, such as agronomic potential, agroeconomic potential, effective demand, distribution, location, geography and cropping pattern impacting farmers’ levels of satisfaction as well as their willingness to continue with cultivation of hybrid rice. Farmers in the predominantly rainfed regions, characterized by low crop yields, are more satisfied than others and they are also willing more to grow hybrid rice in future. From policy perspective, the results indicate the need for appropriate targeting of the technology while ensuring adequate supply of seeds and other inputs.