Marketing Skills and Sanitary Status of Retail Meat Shops In relation to Butchersâ€™ Educational Background in Maharashtra
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Keywords:Butchers shop, Education, Sanitary status, Skill development, COVID-19
In India meat production is an unorganized business, although, ideally the butchers shouldÂ possess basic education along sound understanding of sanitary practices and have standard infrastructure promoting meat business. A study was carried out in year 2021 to study theÂ impact of butchersâ€™ education on marketing skills and sanitary status of retail meat shops. The data was collected on 118 butchersâ€™ shop through interview method. The study revealedÂ that 42.37 per cent of the respondents had completed their secondary education with average age between 25-35 years. The study showed that 67.80 percent respondents runningÂ butchery as family business without undergoing any professional training. Butcher shops (42.37%) sales both chicken and mutton of which 68.64 and 80.51 per cent shops hadÂ registration with FSSAI and local body, respectively. COVID-19 has not affected meat business as compare to various religious festivals. Respondents (65.25%) believed thatÂ online marketing by corporate companies may not affect local meat business. Majority of butchers (85.59%) were unaware about modern slaughtering equipments. Considering theÂ findings, a comprehensive skill development programme may be initiated on hygienic meat
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