Purchasing Behaviour of Farmers for Bio-Fungicide in Meerut District of Uttar Pradesh


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Authors

  • Aparna Singh Retail Agri Credit Manager, HDFC Bank, Pune-110001, Maharashtra
  • Satyveer Singh Meena Institute of Agri Business Management, Bikaner
  • Vikash Institute of Agri Business Management, SKRAU, Bikaner, Rajasthan

Keywords:

Bio fungicide, Rank Based Quotient, Garrett ranking, factors, satisfaction

Abstract

In this study, an attempt was made to examine the variables affecting farmers' satisfaction with bio-fungicide use, the variables affecting their buying behaviour for the product, and the constraints faced by the farmers in the usage of bio-fungicides. A total of 100 farmers were selected on the basis of snowball sampling. RBQ mean was calculated to find out the most influencing factors for purchasing of bio fungicide by the farmers. Garrett's standard procedure was adopted to determine the significance of a number of different factors as expressed by respondents in the use of bio-fungicides. It was found that the retailers' influence, quality, price of positives, and the opinion leaders with implant agency were the important factors that affect the purchasing decision of farmers. Further, a substantial percentage of farmers in the research area were quite satisfied with the bio-fungicide's efficacy, followed by its relative quality and history of widespread usage.

Author Biographies

  • Aparna Singh, Retail Agri Credit Manager, HDFC Bank, Pune-110001, Maharashtra

    Project Officer, Researh and business Development, Indian Society of Agribusiness Professionals, Modipuram Meerut-250110, Uttar Pradesh, India

  • Satyveer Singh Meena, Institute of Agri Business Management, Bikaner

    Assistant Professor, Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner-334006 (Rajasthan), India

  • Vikash, Institute of Agri Business Management, SKRAU, Bikaner, Rajasthan

    Research Scholar

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Submitted

19.04.2023

Published

31.05.2023

How to Cite

Purchasing Behaviour of Farmers for Bio-Fungicide in Meerut District of Uttar Pradesh. (2023). Indian Journal of Extension Education, 59(3), 149-152. https://epubs.icar.org.in/index.php/IJEE/article/view/135506

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