Effect of Assured Transit Time for Perishable Farm Produce on Enhancing Farmers’ Income: A Case Study of Kisan Rail in Context of Mann Ki Baat

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  • S. K. Dubey
  • Raghwendra Singh
  • A. A. Raut
  • D. V. Kolekar
  • Tushar Athare


Mann Ki Baat, Kisan Rail, Fruits, Distant marketing, Farmers’ income


Transporting the farmers’ produce from field to market in the shortest possible time has great potential to curtail farmers’ risk on net profit. Keeping this in view, the Government of India took initiative to operationalize Kisan Rail in August 2020 to fill this gap. The initiative got a fillip through its elaboration in a radio program named Man Ki Baat. The study aimed to answer the research question of whether the Mann Ki Baat episode had an effect on framers’ knowledge and decision to avail of the rail services. Applying a case study approach, the study was carried out in four states of India growing prominent fruit crops including grapes, guava, pomegranate, and mango, and transporting the produce by Kisan Rail from the site of production to distant places. The respondents selected for the study comprised 8 groups of 20-25 farmers each. Thus, the total sample size for all four fruit crops included was 200 respondents. The data were collected using personal interviews and Focus Group Discussions and were analyzed using descriptive statistics. The results showed that an appreciable number of farmers got sensitized, and mobilized to avail the services of Kisan Rail after the 77th episode of ‘Mann Ki Baat’ (aired on 30th May 2021). With the increasing probability of getting benefits through access to ‘Kisan Rail’, farmers perceived that the risk percentage of perishable agro-produce got minimized. Grape grower farmers from Nasik (Maharashtra)earned a net profit of Rs. 70.0 Lakh by supplying 22.2 thousand quintals by using Kisan Rail. Whereas, pomegranate farmers of Solapur (Maharashtra) supplied 2.0 thousand quintals of pomegranate and earned a net profit of Rs. 5.40 Lakh. From Raipur, the farmers’ group transported 0.54 thousand quintals of guava and earned a net profit of Rs. 0.54 Lakh. The highest net profit of Rs. 28000/ q was secured by mango transportation (2.50 th.q) by a group of farmers from Chikkaballapur (Karnataka). The study suggests that Kisan rail facilitated the transport of farmers’ produce from one place to another, secured higher net profit, and minimized the losses, and reduced the involvement of middlemen.






How to Cite

Effect of Assured Transit Time for Perishable Farm Produce on Enhancing Farmers’ Income: A Case Study of Kisan Rail in Context of Mann Ki Baat. (2023). Indian Journal of Extension Education, 59(3), 1-6. https://epubs.icar.org.in/index.php/IJEE/article/view/135644

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