Extent of Participation of Respondents in Production and Broadcasting Programme of Community Radio

Abstract

The community radio has made an impression in all grounds of rural society in which there was a need to
assess socio-technological empowerment of rural households. The study was taken up to compare the status
of community members’ participation in community radios, operational under three different hosting agencies
i.e. State Agricultural University (SAU), Krishi Vigyan Kendra (KVK) and Non-Government Organization
(NGO). The community radio stations namely Pantnagar Janvani (G.B. Pant University of Agriculture and
Technology), Pravara (KVK, Ahmednagar) and Yeralavani (Yerala Projects Society, Sangli) were selected
purposively. Four villages have been selected randomly from one purposively selected block. Forty (40)
respondents from four randomly selected villages from each CRS coverage area/ broadcast range along with
10 staff members of each CRS were selected for the study. Thus, a total of 150 respondents constituted the
sample for the study. About 43 per cent of respondents had low level of participation in programme production
and broadcasting followed by moderate level (40 %) and high level (17.50 %). Education and perception
about CRS programmes were significantly influencing extent of participation of respondents.