Attitude of the Mango Growers towards Global Gap Certification in Konkan Region

Abstract

This study was conducted to know the attitude of the mango growers towards Global Gap Certification. Study was
conducted in Ratnagiri and Sindhudurg districts of Konkan region of Maharashtra state, which contributes nearly 70 per
cent area under mango in the state.The Ratnagiri and Sindhudurg districts were purposively selected for the present
study.Profile of the mango growers were 59.00 per cent of the respondents had 'graduation' education, 72.00 per cent of the
respondents had 'medium' annual income, up to ` 5,33,115/- to 25, 86,885/-. Thus 49.00 per cent of the respondents were
having 'medium' area under mango cultivation, 74.00 per cent of the respondents were having 'medium' mass media
exposure. 77.00 per cent of the respondents were having 'medium' extension contact. Majority (54.00 %) of the
respondents were in the 'high' market orientation category. Majority (51.00 %) of the respondents belonged to 'high' risk
orientation category. Majority (53.00 %) of the respondents had 'high' economic motivation. Nearly three-fifth (58.00 %)
of the respondents were in 'high' category. More than three-fifth (63.00 %) of the respondents were found in 'favourable'
category of attitude towards Global Gap certification