Communication Network of Women Vegetable Growers of Nainital District of Uttarakhand

Abstract

Acommunication network consists of interconnected individuals who are linked by a patterned exchange of information.
Its analysis identifies the communication structure in a system. Exchange of information and its diffusion takes place
within a social system and the roles of actors such as people and organizations affect the diffusion of the innovation
process. The present study was undertaken to delineate the communication network of women vegetable growers of
Nainital district of Uttarakhand state. The study was conducted in six randomly selected villages of Community
Development Blocks namely, Haldwani, Ramnagar and Dhari in Nainital district during 2012-2014. The approach of
sociometry was applied to probe the key communicators in dissemination of vegetable related information. The
respondents were asked from whom they seek advice or suggestion in matters related to vegetable cultivation .Their
responses were noted and key communicators were identified and diagrammatically depicted using target sociogram
technique. Communication stars of each village were identified from the sample respondents. Results of the study
emphasized on capacity building programme for communication stars to promote vegetable cultivation.