Effectiveness of Backward and Forward Linkages in Fruit Cultivation: A study of NERAMAC (North Eastern Regional Agricultural Marketing Corporation Limited)
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Authors
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Litan Das , M. S. Nain , Rashmi Singh , R. Roy Burman and Anil Kumar
Abstract
NERAMAC, a public sector organisation was set up to support fruit producers of north eastern India in fruit cultivation,
marketing, processing and employment generation. It thereby bridges the gap between the farmers and the market to
enhance the agricultural procurement, processing, and marketing infrastructure. The effectiveness of NERAMAC in
technology advisory service, input delivery services and marketing services in Dhubri and Karimganjdistrict of Assam
were studied. An ex-post facto research design was used for the study and the data were collected from 120 respondents
comprising of 80 beneficiary farmers and 40 non-beneficiary farmers of NERAMAC. The effectiveness was measured
through effectiveness index developed for this purpose. The extension services in respect of backward and forward
linkages rendered by NERAMAC were found to be medium in effectiveness by majority of the farmers in the region
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Copyright (c) 2015 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
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