Key Elements of Failure of the Enterprises Operated by the Women Entrepreneurs
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Abstract
Women's entrepreneurship is both about women's position in society and about the role of entrepreneurship in the same
society. Women entrepreneurs faced many obstacles specifically in marketing their products (including family
responsibilities) that have to be overcome in order to give them access to the same opportunities as men. Empowerment
among women makes them to join in the mainstream of development. Hence the present paper focused on analyzing the
key elements of failure of the enterprises operated by the women entrepreneurs. The elements contributed for the failure of
women enterprises are heavy competition, lack of advertisement for the product, lack of remunerative price for the
product in the market, insufficient working capital and seasonal demand for the product in various enterprises.
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Copyright (c) 2015 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi

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