Communication Behaviour of Dairy Farmers: A Source for Milk Qulity Improvement
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Authors
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Vikram Singh , Jancy Gupta and M. S. Nain
Abstract
The present study was conducted in dairy cooperative system of Rajasthan state in organized sector i.e. Rajasthan
Cooperative Dairy Federation (RCDF). A multistage proportionate random sampling procedure was applied to draw the
sample for the study. Out of 21 unions four district milk unions were selected for the present study viz. Alwar, Bhilwara,
Bikaner and Hanumangarh. A total of 120 farmers were selected on the basis of proportionate random sampling. The
results of this study revealed that most of the dairy farmers used friends, progressive milk producers, veterinary officers
and neighbours as information sources; group discussion, group meetings, newspaper and Dairy Cooperative Society
(DCS) were important channels for information seeking about proper 'cattle shed' and 'milking procedure'. However, Milk
route supervisor, progressive milk producer, friends and neighbours were found as major information sources; whereas,
DCS, educational tour and group discussion were important channels for information used by the dairy farmers for
information seeking about 'cleaning of utensil' and 'post milking practices'.
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Copyright (c) 2014 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
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