Determinants, Knowledge and Constraints of Electronic National Agriculture Market (eNAM) Adoption in Tamil Nadu

S Sri Lekha; Anbarassan Ariputhiran; Rajasekaran Ramakrishnan; A. Indhushree

doi:10.48165/IJEE.2026.62314

Authors

S Sri Lekha https://orcid.org/0009-0002-3139-9985
Anbarassan Ariputhiran https://orcid.org/0000-0002-0255-6083
Rajasekaran Ramakrishnan https://orcid.org/0009-0006-8743-7097
A. Indhushree

https://doi.org/10.48165/IJEE.2026.62314

Keywords:

Digital literacy, e-NAM, Logistic regression, Market infrastructure, Participation, Competition

Abstract

The study aimed to analyse the factors influencing stakeholders’ participation in the Electronic National Agriculture Market (e-NAM) using primary data collected from 390 respondents, comprising 150 e-NAM farmers, 150 non-e-NAM farmers, and 90 traders in Tiruvannamalai district of Tamil Nadu in 2025. A logistic regression model was used to identify the determinants of participation, while Garrett’s ranking method was used to highlight the major constraints. The results revealed that social participation, education level, digital literacy and distance to markets are significant determinants of participation, whereas landholding, age, experience and income were found to be non-significant. Knowledge levels were higher among e-NAM farmers and traders compared to non-e-NAM farmers. Garrett’s ranking technique revealed that immediate cash requirement, low digital literacy, technical difficulties, and poor market infrastructure were the major constraints of farmers, whereas traders highlighted competition among traders and non-uniform mandi policies as key challenges. The results suggest that awareness programmes, improved market infrastructure, standardised mandi practices and timely payments are essential to enhance e-NAM participation.

Author Biographies

S Sri Lekha

M.SC. Scholar, Department of Agricultural Economics
Anbarassan Ariputhiran

Assistant Professor, Department of Agricultural Economics
Rajasekaran Ramakrishnan

Assistant Professor, Department of Extension Education and Communication
A. Indhushree

Assistant Professor, Department of Agricultural Economics

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