Sugarcane juice Importance and Opportunities in Employment Generation in Rural Sector During Post Covid-19

Abstract

Sugarcane juice, a magic juice, is good for human health. People consume it as an energy drink without knowing the diversified health benefits. Proper awareness and frequent publication regarding benefits of sugarcane juice at Government level through electronic and print media is essential for maintaining good health of the people. Diabetic patients can also consume sugarcane juice because of low glycemic index (GI). Sugarcane juice demand can easily be seen by the crowd rounding the roadside stalls, waiting a glass of sugarcane juice. Installation of sugarcane juice bars/outlets/stalls within the airports, railway stations, bus stands, hospital campuses, shopping malls, market complexes, educational institutes, different government offices, IT parks, kishan mandies, parks, tourist spots, religious places, etc. by government/private companies/cooperatives/ individual farmers can drastically change the scenario and having huge opportunities of employment generation as well as increase the income of the sugarcane growers in India.