Gerbera as a potential crop for income generation in north eastern India

Abstract

Gerbera a vibrant ornamental and cut flower belonging to the Asteraceae family, has gained considerable recognition in the global floriculture market, where it ranks fifth in international trade and sixth in India. The north eastern region of India, characterized by its unique climatic conditions and rich biodiversity, offers an ideal environment for gerbera cultivation, providing farmers with opportunities to diversify their income sources in response to the growing urban demand for ornamental plants. This chapter delves into the potential of gerbera as a lucrative crop in north eastern India, emphasizing agronomic practices, economic viability, and market opportunities. It discusses key aspects such as suitable varieties, propagation methods, soil requirements, climatic conditions, and effective management strategies to ensure optimal growth and yield. Furthermore, the economic analysis reveals that cultivating gerbera in low-cost bamboo houses can lead to substantial profits, with a break-even point achievable within the first year. By integrating sustainable practices, gerbera farming has the potential to significantly enhance the livelihoods of small and marginal farmers in the region, fostering economic development and promoting ecological balance. This comprehensive overview aims to empower stakeholders in the floriculture sector and contribute to the sustainable development of the agricultural landscape in north eastern India.