Sensory evaluation and consumer acceptability of zinc biofortified rice by farm women in Telangana, India

Abstract

Most of the Indian diets are typically based on cereals and lack
micronutrient-rich vegetables, fruits, and flesh foods. The incorporation
of zinc biofortified rice in daily diets can help overcome zinc deficiency.
The present study aimed to analyze the consumers’ acceptance of zinc
biofortified rice as the willingness of consumers to accept it is important
for the success of biofortification strategy to combat micronutrient
malnutrition. The consumers’ acceptance of zinc biofortified rice in
terms of its hand feel mouth feel texture, taste, and overall acceptability
was determined using the Five-point Hedonic scale. Hand-pounded
samples of zinc biofortified rice and control were provided to sixty
farm women to evaluate by the Home Use Test protocol. The index of
acceptability (IA) was worked out for the acceptance of zinc biofortified
rice and was found to be greater than 70% for all the parameters. The
consumers’ socio-economic characteristics did not show a significant
relationship with the acceptability of zinc biofortified rice except for
hand feel texture. Based on the hedonic categorization suggested by
Belmes (2019), the overall acceptability of both the zinc biofortified
rice and control are in the acceptable category of hedonic rating.
Therefore it can be concluded that the zinc biofortified rice variety
DRR Dhan 45 is equally acceptable to the consumers as the control
rice. The consumers’ socio-economic characteristics did not show a
significant relationship with the acceptability of zinc biofortified rice.
The zinc biofortified rice can be promoted for use in daily diets to
help meet the zinc needs of the family and included in the nutrition
intervention programs of the country for overcoming micronutrient
malnutrition.