AN ECONOMIC ANALYSIS OF ADOPTION OF PRICE FORECASTS AND ITS IMPACT ON DECISION MAKING IN CHILLI FARMING
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Authors
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A. INDHUSHREE AND G. RAGHUNADHA REDDY
Department of Agricultural Economics, Agricultural College, Acharya N.G Ranga Agricultural University, Bapatla- 522101
Abstract
The present study (2014-15) was conducted in Guntur district of Andhra Pradesh to analyse the factors
influencing adoption of price forecasts and to study the impact of price forecasts on decision making of the chilli
farmers. The study revealed that education level, possession of communication assets by farmers, average annual
income of farmers and source of market intelligence to farmers were the significant factors influencing the adoption of
price forecasts by farmers. Price forecast was found to have positive impact on farm decision making. The impact of
adoption of price forecasts was high in case of decision on quantity of chilli to sell followed by decision on storage of
produce, allotting the area of land for chilli. The impact was also observed in case of decision regarding selection of
crops time of harvesting and time of sowing.
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