ASSESSMENT OF THE SATISFACTION LEVEL OF CONSUMERS TOWARDS ENERGY EFFICIENT SOLAR PRODUCTS IN COIMBATORE CITY
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Authors
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C. ANUPAMA * and M. R. THILAKAM
Department of Resource Management, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641 043
Keywords:
Consumers, Energy efficiency, Satisfaction level, Socio-demographic, Solar devicesAbstract
The data of 400 households using one solar device from Coimbatore city was gathered between
July 2019 and January 2020.The magnitude of the satisfaction level of consumers based on gender,
age and qualification was calculated, t-test of equality of means was applied to understand the mean
score of satisfaction level among males and females. Similarly, ANOVA was performed to know the
mean score of satisfaction level among different age groups and qualifications. The outcome of the
study substantiated that consumer satisfaction level towards energy efficient solar products was
significantly determined by socio-demographic factors of consumers. The results of study disclosed
that almost thirty-five percent of participants were satisfied with the aspect easy installation of solar
devices whereas nearly 28.5 percent of the participants were highly satisfied. Whereas, 47.5 of
percent participants were satisfied by easy operation and maintenance of solar devices. A significant
number of participants (44.8 percent) were satisfied with the durability of the solar device. Twentyfour
percent of the solar device users communicated that they are highly satisfied with the availability
of after sales-services.
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