ASSESSMENT OF THE SATISFACTION LEVEL OF CONSUMERS TOWARDS ENERGY EFFICIENT SOLAR PRODUCTS IN COIMBATORE CITY
302 / 240
Authors
-
C. ANUPAMA * and M. R. THILAKAM
Department of Resource Management, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641 043
Keywords:
Consumers, Energy efficiency, Satisfaction level, Socio-demographic, Solar devicesAbstract
The data of 400 households using one solar device from Coimbatore city was gathered between
July 2019 and January 2020.The magnitude of the satisfaction level of consumers based on gender,
age and qualification was calculated, t-test of equality of means was applied to understand the mean
score of satisfaction level among males and females. Similarly, ANOVA was performed to know the
mean score of satisfaction level among different age groups and qualifications. The outcome of the
study substantiated that consumer satisfaction level towards energy efficient solar products was
significantly determined by socio-demographic factors of consumers. The results of study disclosed
that almost thirty-five percent of participants were satisfied with the aspect easy installation of solar
devices whereas nearly 28.5 percent of the participants were highly satisfied. Whereas, 47.5 of
percent participants were satisfied by easy operation and maintenance of solar devices. A significant
number of participants (44.8 percent) were satisfied with the durability of the solar device. Twentyfour
percent of the solar device users communicated that they are highly satisfied with the availability
of after sales-services.
References
1. Cheng, B., Gan, C., Imrie, B and Mansori, S.
2. , Service recovery, customer
3. satisfaction and customer loyalty:
4. Evidence from Malaysia’s hotel industry.
5. International Journal of Quality and Service
6. Science. 11(2): 187–203.
7. Drosos, D., Tsotsolas, N., Skordoulis, M and
8. Chalikias, M. 2018. Patient satisfaction
9. analysis using a multi-criteria analysis
10. method: The case of the NHS in Greece.
11. International Journal of Productivity and
12. Quality Management. 25(4): 491–505.
13. Faiers, A andNeame, C. 2006. Consumer
14. attitudes towards domestic solar power
15. systems. Energy Policy. 34(14): 1797-
16. Kumar, V and Singh, S. 2018. An empirical study
17. on gender perception towards solar
18. energy products. International Multi-Track
19. Conference on Sciences, Engineering &
20. Technical Innovations. pp. 285-289.
21. Kalpanadevi, P. 2019. Consumer awareness and
22. buying behaviour towards solar energy
23. products an empirical study. Ph.D thesis
24. submitted to Bharathiar University,
25. Tamilnadu.
26. Strenitzerová, M and Gana, J. 2018. Customer
27. satisfaction and loyalty as a part of
28. customer-based corporate sustainability in
29. the sector of mobile communications
30. services. Sustainability. 10(5):1-17.
31. Tamilnadu Energy Development Agency. 2021.
32. List of empanelled installers. Retrieved
33. from website(https://teda.in.) on
34. 06.2022.
35. Venkatraman, C and Sheeba, U. 2014. A study
36. on customer attitude towards solar energy
37. device.International Research Journal of
38. Business and Management.5(11):53-57.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author owns the article's copyright until the article is accepted for publication. After acceptance, the author(s) assigns the article's copyright jointly to both the authors and the Publishers of the Journal of Research ANGRAU (ANGRAU) and licensed under a Creative Commons Attribution-Non Commercial-Share Alike 4.0 International License.
