CRITICAL ANALYSIS OF VALUE CHAIN: A CASE OF MANGO PROCESSING VARIETIES IN CHITTOOR DISTRICT OF ANDHRA PRADESH
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Authors
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R. BINDU SOWMYA *, N. T. KRISHNA KISHORE, T. LAKSHMI and SHAIK NAFEEZ UMAR
Institute of Agribusiness Management, S.V. Agriculture College, Acharya N.G. Ranga Agricultural University, Tirupati-517 502
Abstract
In India, Andhra Pradesh leads in the
area under mango with 14.72%, while Uttar
Pradesh leads in production of mango with
23.47% with highest productivity, followed by
Andhra Pradesh with 22.63% i.e., 4.6 million
tonnes, and then Karnataka, Bihar, Gujarat,
Tamil Nadu, Odisha, West Bengal, Jharkhand,
and Maharashtra. In Andhra Pradesh, Chittoor
district contributes production of 15.5 lakh
tonnes covering 1.12 lakh ha.Of these 26000
ha have table variety mango trees such as
Benishan (Banginapalle), Neelum, Dashehari,
Kesar, Himayath etc. While 86000 ha have the
Totapuri mango variety, which is mainly used
by the industry to make pulp. The industry is
concentrated in Chittoor district and is a main
hub for the export of mango pulp to different
nations. (APEDA, 2022).Value chain refers to
“the set of actors (private, public, and service
providers) and the sequence of value-adding
activities involved in moving a product from
production to the final consumer,” in agriculture
they can be thought as is a “farm to fork” set
of processes and flows. Farmers, input
suppliers, private traders, processors,
exporters, and consumers are all a part ofmango value chain. (Nandika and Jayasree,
2017). As a result, the following objectives were
set for the research:to identify major actors and
their roles, and major constraints faced by
them in value chain of mango, and mapping
and analysing the agri value chains for major
mango varieties grown in Chittoor (Rekha
Priyadarshini, 2015).
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