ENTREPRENEURIAL BEHAVIOUR OF RURAL WOMEN INVOLVED IN HANDLOOM INDUSTRY OF ASSAM
Authors
-
DEEKSHITA DUTTA* and T. RADHA
Dept. of Home Science Extension Education, School of Home Science, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore - 641 043
Keywords:
Dimensions, Entrepreneurial behaviour, Entrepreneurship, Handloom industry, Rural WomenAbstract
This study was conducted in the Lakhimpur district of Assam in August, 2021 with an objective
to analyse the entrepreneurial behaviour of rural women involved in handloom industry. The researcher
selected 25 women from two villages using random sampling method, thus, making a total sample
size of 50 respondents. The nine dimensions of entrepreneurial behaviour were studied to evaluate
the level of entrepreneurial behaviour i.e. innovativeness, achievement motivation, decision-making
ability, risk-orientation, information-seeking behaviour, cosmopoliteness, self-confidence, economic
motivation and management orientation. The results revealed that more than half of the respondents
(56%) had medium level of entrepreneurial behaviour, followed by respondents with low level of
entrepreneurial behaviour comprising of 28%. Only 16% of the respondents were found to have high
level of entrepreneurial behaviour.
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