AWARENESS OF FARMERS AND TRADERS TOWARDS BENEFITS OF ELECTRONIC NATIONAL AGRICULTURE MARKET (E-NAM)
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Authors
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NITISH KUMAR SINGH* and M. V. ALAGAWADI
Department of Business Studies, School of Business Studies, Central University Karnataka (CUK), Kalaburagi - 585102
Keywords:
Agriculture Marketing,e-NAM, Farmers, Electronic platform, electronic-National AgricultureMarket, SensitisationAbstract
The study aims to comprehend the scope of e-platforms in the agriculture sector viz., e-NAM (e-
National Agriculture Market), launched by the Government of India in 2016 and to solve the inherent
problems andstudy aimed to explore the awareness of farmers and traders towards the e-NAM benefitsin
three selected mandis (markets) in Andhra Pradesh. The sample constituted for the studycomprised
of 110 farmers and 90 traders across Andhra Pradesh mandis selected through quota sampling
method.Garrett’s ranking technique and the chi-square test areused to analyse data in SPSS software.
The study revealed that educational qualification and age are essential factors in creating the
awareness of e-NAM and surfaced thatthe benefits of the electronic platform would effectively reach
the farmers and traders through strategies for sensitisation towards e-NAM.
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