CONSUMPTION OF COMMERCIALLY AVAILABLE VITAMIN D FORTIFIED FOODS AND SUPPLEMENTS AMONG MUSLIM WOMEN IN COIMBATORE CITY
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Authors
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B. HABEEBA* and C.A. KALPANA
Department of Food Science and Nutrition, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore – 641 043
Keywords:
Vitamin D deficiency, Muslim Women, fFrtified foods, Consumption, AwarenessAbstract
Vitamin D fortification is an effective method to address the burden of Vitamin D deficiency
worldwide. The effectiveness of fortification greatly depends on the availability and consumption of
fortified foods. Thus, the study aims to identify commercially available Vitamin D fortified foods and
supplements and their consumption among muslim women in Coimbatore city. In a market survey of
76 stores, selected by random sampling, data on the availability of fortified foods, cost, type and
quantity of Vitamin D were recorded. Muslim women (n=225) between the age of 20–45 years were
selected as respondents. Details on their demographic profile, health status, knowledge of Vitamin
D, and consumption of fortified foods were collected. The findings revealed that 76 Vitamin D fortified
products were available. Among these products, cereals and eggs provided >30 percent RDA of
Vitamin D. A positive correlation existed between Vitamin D content and cost (P<0.05). Awareness
about Vitamin D was very low among the women (3.6% to 7.7%). A moderately significant (p=0.052)
association was observed between availability and consumption. Hence, an increase in awareness to
promote the consumption of commercially available fortified foods is essential to combat Vitamin D
deficiency.
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