FACTORS AFFECTING CONSUMER AWARENESS TOWARDS CAMEL MILK USING BINARY LOGISTIC REGRESSION


Abstract views: 45 / PDF downloads: 36

Authors

  • NITISH KUMAR SINGH*, HARISHCHANDRA SINGH RATHOD and M. V. ALAGAWADI Department of Business Studies, School of Business Studies (SBS), Central University Karnataka (CUK), Kalaburagi, Karnataka - 585 311

Keywords:

Awareness Level, Binary Logistic Regression, Camel Milk, Consumer Awareness

Abstract

Camel milk is rich in nutrition, vitamins and is widely accepted for treating diseases. The study
aimed to measure the awareness level among the consumers towards Camel milk. The study used an
exploratory research approach and judgmental sampling technique for data collection in Gandhinagar,
Gujarat. Binary logistic regression was performed to determine the socio-demographic factors that
affect consumer awareness towards Camel milk.The study reported that awareness of Camel milk
among the respondents was around seventy percent from the sampled responses. The study was
performed during the period December 2020 and includes 388 respondents (Mean=30 and SD=
1.85). The findings recorded that only education is essential in raising consumer awareness of camel
milk. The marketer should focus on creating awareness about the benefits of using camel milk and its palatability.

References

Abbas,S., Hifsa, A., Aalia, N and Lubna, S.

Physico-chemical analysis and

composition of camel milk. International

Research. 2(2): 85-98.

Akweya, B.A., Gitao, C.G and Okoth, M.W. 2012.

The acceptability of camel milk and milk

products from the north-eastern province

in some urban areas of Kenya. African

Journal of Food Science. 6(19): 465–473.

Briz, T and Ward, R. W. 2009. Consumer

awareness of organic products in Spain: An

application of multinominal logit models.

Food Policy. 34(3): 295–304.

Cardoso, R. R., Santos, R. B., Cardoso, C. A

and Carvalho, M.O. 2010. Consumption of

Camel’s milk by patient’s intolerant to

lactose. A preliminary study. Revista Alergia

de Mexico. 57(1): 10-25.

Demirtas, B., Parlakay, O and Tapki, N. 2015.

Organic food awareness in Turkey.

Emirates Journal of Food and Agriculture.

(5): 407-415.

Department of Animal Husbandry and Dairying

(DAHD). 2019. Animal Husbandry Statistics:

Livestock Census. Department of Animal

Husbandry and Dairying. New Delhi.

Eisa, M.O and Mustafa A.B. 2011. Production

systems and dairy production of Sudan

camel (Camelus dromedaries): A Review.

Middle-East Scientific Research Journal. 7

(2): 132-135.

Eyassu, S. 2007. Handling, preservation and

utilisation of camel milk and camel milk

products in Shinile and Jijiga Zones, eastern

Ethiopia. Livestock Research for Rural

Development. 19: 6.

Food and Agriculture Organisation (FAO).

Overview of global dairy market

developments in 2019. Dairy Market

Review, Food and Agriculture

Organisation of the United Nations. Italy:

pp. 1-13.

Gebremichael, B., Girmay, S and Gebru, M.

Camel milk production and

marketing: Pastoral areas of Afar,

Ethiopia. Pastoralism. 9(16):147-157.

Matofari, J.W., Shitandi, A., Shalo, P.L., Nanua,

N. J and Younan, M. 2007. A survey of

Salmonella enterica contamination of

camel milk in Kenya. African Journal of

Microbiology Research.1(4):46–50.

Muli, M., Kimenye, D and Kivolonzi, P. 2008. The

Camel Milk industry in Kenya. Report of a

study commissioned by SNV to explore the

potential of camel milk from Isiolo district to

access sustainable formal markets.

National Dairy Development Board (NDDB).

Annual Report 2017-18. National

Dairy Development Board, Gujarat.

National Sample Survey Organisation (NSSO).

Key Indicators of situation of

agricultural households in India. National

Sample Survey 70th Round, Ministry of

Statistics and Programme Implementation,

Government of India, New Delhi.

Netemeyer, R.G., Krishnan, B., Pullig, C., Wang,

G., Yagci, M., Dean, D., Ricks, J and Wirth,

F. 2004. Developing and validating

measures of facets of customer-based

brand equity. Journal of Business Research.

(2): 209-224.

Nori, M., M.B. Kenyanjui, M.A. Yusuf and F.H.

Mohammed. 2018. Milking drylands: The

marketing of camel milk in north-east

Somalia. White Horse Press. 10 (1):9–28.

Sangkumchaliang, P and Huang W. C. 2012.

Consumers’ perceptions and attitudes of

organic food products in Northern Thailand.

International Food and Agribusiness

Management Review. 15(1): 87-101.

Sharma, C and Singh, C. 2014. Therapeutic

value of Camel Milk–A Review. Advanced

Journal of Pharmacie and Life science

Research. 2(3): 7-13.

Scroll. 2021. Camels are no longer needed for

transport or farming. Can their milk save

them? Retrieved from the website

(www.scroll.in) on 20.8.2021.

Yagil, R. 2013. Camel milk and its unique antidiarrheal

properties. Israel Medical Association Journal. 15: 35-36.

Downloads

Submitted

21-02-2023

Published

31-12-2021

How to Cite

NITISH KUMAR SINGH*, HARISHCHANDRA SINGH RATHOD and M. V. ALAGAWADI. (2021). FACTORS AFFECTING CONSUMER AWARENESS TOWARDS CAMEL MILK USING BINARY LOGISTIC REGRESSION. The Journal of Research ANGRAU, 49(4), 113-121. https://epubs.icar.org.in/index.php/TJRA/article/view/133585

Similar Articles

1-10 of 89

You may also start an advanced similarity search for this article.