FACTORS AFFECTING CONSUMER AWARENESS TOWARDS CAMEL MILK USING BINARY LOGISTIC REGRESSION
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Authors
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NITISH KUMAR SINGH*, HARISHCHANDRA SINGH RATHOD and M. V. ALAGAWADI
Department of Business Studies, School of Business Studies (SBS), Central University Karnataka (CUK), Kalaburagi, Karnataka - 585 311
Keywords:
Awareness Level, Binary Logistic Regression, Camel Milk, Consumer AwarenessAbstract
Camel milk is rich in nutrition, vitamins and is widely accepted for treating diseases. The study
aimed to measure the awareness level among the consumers towards Camel milk. The study used an
exploratory research approach and judgmental sampling technique for data collection in Gandhinagar,
Gujarat. Binary logistic regression was performed to determine the socio-demographic factors that
affect consumer awareness towards Camel milk.The study reported that awareness of Camel milk
among the respondents was around seventy percent from the sampled responses. The study was
performed during the period December 2020 and includes 388 respondents (Mean=30 and SD=
1.85). The findings recorded that only education is essential in raising consumer awareness of camel
milk. The marketer should focus on creating awareness about the benefits of using camel milk and its palatability.
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