CAREER PREFERENCE ASSESSMENT OF AGRICULTURAL STUDENTS USING PAIRED COMPARISION METHOD
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Authors
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MRIDULA N* and SAKEER HUSAIN A
Central Training Institute Kerala Agricultural University, Thrissur-680651
Abstract
The study was conducted among 300 agricultural graduates of Kerala state to find their most preferred
job among the five options selected by the judges, viz., Assistant Professor, Agricultural Officer, Banker,
Farmer and Agripreneur. Paired comparision method, established by L.L. Thurston, based on the law of
comparative judgement was used for the study. From the scale values obtained it was found that the most
preferred job was that of an agricultural officer and least preferred job was of that of a farmer. The reluctance of
agricultural students to take up farming and agripreneurship calls for attention to the fact that they should be
given proper orientation regarding the emerging opportunities in these arenas during their undergraduate education
periods. This is essential to channelize the skilled and knowledgeable manpower into the farming and agribusiness
sector and to contribute to the sustainable entrepreneurship scenario of this agricultural country.
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