CONSUMPTION PATTERN OF CONVENIENCE FOODS AMONG CONSUMERS IN KANNUR DISTRICT, KERALA
CONSUMPTION PATTERN OF CONVENIENCE FOOD AMONG CONSUMERS
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Authors
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TEENA THOMAS
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ANU JOSEPH
Keywords:
Consumption pattern, Convenience food, Geographical areas, Monthly expenditure, Socio-Economic factorsAbstract
The consumption of convenience foods has been steadily increasing in recent years, making
it important to understand the factors driving this trend. The present study examines the socioeconomic
factors influencing convenience food consumption patterns among consumers in Kannur
district, Kerala, India. A total of 175 respondents, aged 18 to 75 years, including both males and
females, representing various socio-economic strata, participated in the survey. The results of
the study reveal that convenience food consumption was predominantly higher among individuals
of the younger age group (35%), those residing in rural areas (33%) and people with higher
educational qualifications (24%). Expenditure on convenience foods constitute less than 10% of
their monthly income. The study also identifies social media advertisements and recommendations
from relatives and friends as significant factors influencing the purchase of convenience foods.
The frequent purchase of items such as biscuits and bread was a more common consumable
among the subjects. This study revealed an increase in the consumption of ready-to-eat and
ready-to-cook products in rural areas compared to other regions.
References
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Ding, Y., Yang, J. and Wang, Z. 2020,Consumer motivations for purchasing ready-to-eat foods: A comparative study, Journal of Consumer Research, Vol. 32(2):101–112.
Government of Kerala, 2021, Kerala Economic Review, Vol. 34(1): 22–38. Retrieved on September 23, 2025, from https://kerala.gov.in
Hena, N., Singh, A. and Kaushal, M. 2023.Factors driving the growth of convenience foods in India. Journal of Food Studies, Vol. 12(3):45–62.
Javalkar, S.R., Naveen, H.S., Davalgi, S. and Vidya ,G.S. 2024. Socio-economic status assessment in India: history and updates for 2024, International Journal of Community Medicine and Public Health,Vol. 11: 1369–1377.
Mannathukkaren, N. 2023. ‘Enjoying life’: Consumption, changing meanings, and social differentiation in Kerala, India, Modern Asian Studies, 57(2): 505–554.
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