Study on Consumer Awareness of Dairy Analogues in Gujarat state
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How much does a consumer know about the dairy analogues?
Milk is considered almost a complete food that provides macro and micronutrients in balanced proportions. To capture the market of milk and milk products, their imitation product manufacturers use the word ‘milk’. A detailed survey on the consumer awareness of dairy analogues of 852 respondents from 8 districts of Gujarat was done. This study analyzed consumer awareness towards dairy analogues, to determine whether price, taste, texture, and push selling have a direct effect on market demand for dairy products and whether consumers pay attention to the labels of the products. It was concluded that consumers are less aware of dairy analogues (milk, ice cream, butter, and cheese). They pay attention to the price primarily followed by taste, appearance, and brand. Consumers do not pay much attention to the parameters such as nutritional benefits, labels, ingredients, and best-before or use-by date.