Nutritional and financial security through red rice cultivation in the Himalayan region

Abstract

Red rice, also known as ‘Laal Dhaan’ in Hindi, holds a prominent place as a renowned indigenous variety in the mid and high hills of the North Western Himalayan states. Red rice is predominant in the Indian market, preferred more by consumers and grown widely in the farmers’ fields. Red rice farmers varieties like Chhohartu, Jattoo, Matali, Lal Zhini from Himachal Pradesh; Zag from Jammu & Kashmir & Chawar and Bartia from Uttarakhand are popular farmers varieties registered under PPVFRA, New Delhi. These varieties possess unique textures, delightful aroma, rich flavour & nutrition, and captivating visual allure positioning them at a premium price point. They have the enormous potential to improve economic and nutritional security in the Himalayan region by establishing distinct and lucrative markets for these varieties.