Kisan mela: Empowering emerging entrepreneurs in agriculture and allied sectors

Abstract

The Directorate of Extension Education plays a leading role in organizing the “All-India Farmer’s Fair and Agro Industrial Exhibition” popularly known as Kisan Mela, held twice annually before the rabi and kharif seasons. All Krishi Vigyan Kendras (KVKs) under the jurisdiction of G. B. Pant University of Agriculture and Technology, Pantnagar, along with their Self-Help Groups (SHGs) showcase their technologies and products during this event. Each of the four days of the mela is highly significant for farmers, as distinct activities are conducted daily to encourage and empower them. Sponsorship for SHG stalls is provided by various institutions, including NABARD, which helps enhance the visibility and participation of these groups. Farmers bring their unique products and innovative ideas, significantly increasing the mela’s appeal and impact. A key highlight of the mela is the Krishi Gosthi, conducted throughout all four days. This interactive forum serves as a game-changer for farmers by providing valuable knowledge, insights, and opportunities for direct engagement, ultimately fostering agricultural growth and innovation.