Competitiveness of Karimnagar Milk Producers Company Ltd., vis-a-vis other dairies

Abstract

         The study revealed that the factors influencing the milk producers to prefer for selling their milk is price paid and credit facility provided by Karimnagar Milk Producing Company Ltd (KMPCL). Quality and Shelf life are the major factors influencing the consumers for preferring the KMPCL products when compared with Mulkanoor and Priya dairy products.. Overall, KMPCL was competitive over other dairy brand in areas like awareness, price, and transportation and credit facilities from the milk supplier/producers point of view. The KMPCL was competitive over other dairy company in taste, flavor, brand name and offer given by company from the consumer point of view. Similarly, the KMPCL has advantage over other company in margin and price receives by the milk dealer.