Farmers' Perception Towards Livestock Marketing Service Delivery by Gokul Dairy Cooperatives, Maharashtra

Abstract

A study was conducted in Western Maharashtra region to know the perception of farmers towards livestock marketing services delivered by dairy cooperatives with regards to timely availability, amount paid and satisfaction level of the farmers towards the services. The study revealed that 84.66 per cent of the farmers perceived that marketing services were available in time. Most of the respondents (88 %) perceived that marketing services were available free of cost to the farmers while 70.66 per cent farmers were satisfied totally with marketing services. The farmers perceived that they were benefited by marketing services of the dairy cooperative to a great extent with regards to credit facilities, getting more income and access to market facilities. The study concluded that Gokul Dairy Cooperative provided various livestock marketing services for the farmers mostly on time at free or nominal rates. There is an urgent need to improve upon the quality of marketing services so that farmers would be more content and satisfied with the services of dairy cooperatives.